Benchmark Wine Group Launches Its Biggest Bin Sale Ever — Rare Wines Up to 49% Off

---

---

A Collector’s Dream, Reimagined

Every year, Benchmark Wine Group’s Bin Sale draws collectors from around the world. But this year? It’s on an entirely different level.
Fueled by record demand and a wave of remarkable cellars recently arriving in Napa, we’re opening the doors to the largest Bin Sale in our 23-year history, A once-a-year chance to secure impeccably stored bottles at prices rarely seen in today’s fast-moving market.
(As first reported in the official press release announcing unprecedented global interest.)

And yes, prices start at $25.

---

Why This Year’s Sale Is So Special

This isn’t a clearance.
This isn’t an algorithm-driven discount.
This is Benchmark’s most ambitious curation of mature, professionally stored wines, released because we simply had to make room for the extraordinary collections headed our way.

According to Mikaela Haynes, our VP of Sales, Marketing & Operations:

“Collectors today are increasingly focused on provenance and on wines that are ready to drink now or close to their peak.”

And this Bin Sale delivers exactly that.

From cellar-defining Napa Cabernet to sleeper European gems, this event removes the barriers for anyone who’s ever wanted to explore rare wines at approachable price points.

---

What You’ll Find Inside the Sale

Rather than overwhelming you with endless SKUs, we designed something better:

✔️ Pricing tiers (starting at $25) that let you shop by comfort level
✔️ Back-vintage treasures you almost never see discounted
✔️ Wines ready to drink now, thanks to pristine storage
✔️ A mix of classics and curveballs for holiday gifting, entertaining, and collecting
✔️ Provenance Guarantee backing every bottle

This year’s offering has more depth and breadth than any previous sale — because the collections we received this season demanded it.

---

How the Bin Sale Works (Simple, Fast, Collector-Smart)

• Opens: Wednesday, November 26
• Closes: Monday, December 1 at 10 AM PT
• Where: Online at Benchmark Wine Group
• Options: Pickup in Napa or ship directly to your door
• Tip: Create or log into your account early — the fastest fingers win.

The sale is structured so you can browse like a pro, even if you’re just beginning your collecting journey.

---

Why Now Is the Perfect Moment to Buy

Rare wine pricing has tightened globally due to shifting tariffs, limited releases, and rising demand among both collectors and drink-now consumers. Opportunities like this — large-format sales with deep discounts and impeccable provenance — are becoming harder to find.

CEO David Parker put it best:

“Opportunities to access mature, immaculately stored wines at below-market pricing are becoming less common.”

This is one of them.

---

A Sale With Purpose (and a Small Hint: It Won’t Be This Big Again Soon)

We didn’t expand the Bin Sale because it was on the calendar.
We expanded it because unprecedented numbers of certified collections — Napa legends, Bordeaux classics, Burgundy icons, rare imports — arrived at Benchmark this year.

To make room for what’s coming, we’re opening up more bottles than ever before, across more categories than ever before.

For collectors, that means one thing:
Access.

---

Your Game Plan

Want to get the best of the best? Here’s how to shop like an insider:

• Subscribed to our Mailing List
• Be online on Wednesday. High-demand tiers move fast.
• Know your gifting list. Bin Sale wines make exceptional presents.
• Don’t skip the $25–$75 tier. This is where many of the “hidden gems” live.
• Act fast on back-vintage Napa. These rarely appear with discounts and provenance this strong.
• Consider mixed orders. You’ll discover wines you didn’t know you needed.

---

Final Pour

This is more than a sale — it’s a celebration of everything we believe in: provenance, access, and the joy of discovering great wine.

Whether you’re shopping for the holidays, building your cellar, or simply curious about rare wines priced at their most approachable point, this is your moment.

See you on November 26.
Bring your wishlist — and a little excitement. You’ll need both.

Cheers,

The BWG Team